In 1951 the Chapley family launched their first business venture, when they purchased a run down café in the small NSW town of Moulamein. Then, in 1954, the family bought a mixed business store in Redcliffs VIC, providing customers with produce, deli and grocery lines. In 1968, they acquired another store that was twice the size of their Redcliffs one which meant that other departments could be introduced, like meat, variety and liquor. This store had 8 checkouts and 40 full-time employees.
A year later the community was being supplied several thousand lamb, pork and beef bodies per week at retail and wholesale level. The focus still remained on the supermarket, so in late 1978, the store in Redcliffs and the meat wholesale business were sold in preparation for the move to Adelaide in 1979.
Today, the history in retail is unique in many aspects, we continue to drive and deliver on “World-Class” standards at Frewville and Pasadena Foodland. We know our food! With over 60 years in handling food, our wealth of experience is unmatched. Our experience in retail is unique… we have grown, prepared, served, manufactured, wholesaled and retailed food. We are a dynamic leader in the quality food business and aim to set the standards of excellence for food retails. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Adelaide's finest supermarkets.
Being locally owned and operated, we strive to offer uniqueness. We only carry the highest quality products by evaluating the ingredients, freshness, taste, nutritive value and appearance of all products.
Our motto ‘we love what we do’ emphasizes that our vision reaches far beyond just being a food retailer. We want to meet or exceed your expectations on every shopping trip.
Our aim is to delight you!